In the world of corporate events, the physical space is a key part of the brand experience. It needs to be more than just a room - it has to be a destination that reflects the brand’s energy and helps people connect.
For Tealium’s Digital Velocity event in Sydney, the goal was to create a premium, cohesive brand presence right in the foyer. We were tasked with designing and building a series of custom environments that would streamline guest registration, offer a dedicated space for expert consultations, and showcase branded merchandise.
Our client agency partner had a clear vision with specific challenges: deliver a set of modular, freestanding installations that were on budget, on brand, and compliant with the venue's restrictions. The key elements included:
Every piece had to be non-marking, sturdy enough for repeated use, and feature clean cable management - all to be installed and removed on a single day.
This project was a true test of our end-to-end capability. We started with the design and production drawings, then fabricated all the modular structures in our workshop. This prefabrication was crucial for handling the tight one-day installation window.
Our team also managed all the large-format printing, CNC routing, and finishing touches. We worked closely with the client's team to integrate screens and manage power, ensuring every detail was taken care of.
By pre-assembling and clearly labeling each component, we were able to get everything in place smoothly, even with limited load-in access and tight deadlines. The accurate reproduction of Tealium's specific brand colours was also a top priority, and we made sure the final result was perfect.
The final result was a complete success. The custom-built installations were a standout feature across the venue, and we were told that the consultation bays were constantly in use. Registration flowed efficiently, and the entire brand environment looked polished and professional.
The modular design of the structures also means they can be easily re-used for future events, offering a great long-term investment for the client.
This project perfectly highlights our ability to deliver high-quality event activations, on time and on budget.
