What a series! What a spectacle! State of Origin isn't just a game; it's an immersive experience that electrifies stadiums and captures the nation. At Look Group, we're incredibly proud to have played a significant role in bringing that raw energy and iconic brand visibility to life at Accor Stadium and Suncorp Stadium for the National Rugby League (NRL).
Look was tasked with a clear objective: to enhance fan engagement and maximise brand visibility during their major State of Origin events. This wasn't just about putting up a few signs; it was about transforming the stadium environment to match the intensity and passion of the series.
Specifics were crucial for such high-traffic, short-term campaigns. The materials needed to be highly durable to withstand stadium conditions and constant foot traffic, yet also mindful of the existing surfaces – no damage or residue left behind was a must. Sustainability was also a key consideration, with a preference for recyclable materials where possible.
From the moment we conducted the initial site visit to identify prime branding areas, Look Group provided a truly full-service solution. Our team meticulously managed every step, from the correct set up of supplied art files for the different areas and precision production right through to the flawless installation across multiple zones within the stadium.
For this project, our services were extensive:
This was no small feat – we're talking over 100 hours of production and over a 1 kilometre of material transformed into vibrant, game-day ready visuals!
Working within a live stadium environment with tight turnarounds always presents unique challenges. Ensuring every decal adhered perfectly without damaging existing paintwork, and that every display stood strong through the high energy of game day, required meticulous planning and execution.
Our team’s deep experience in event branding and large format printing meant we could guarantee consistency and maintain the exceptional visual quality demanded by a prominent public-facing event like State of Origin.
The coordination between our team and the NRL was incredibly smooth, allowing for efficient problem-solving on the fly and ensuring everything was perfectly in place before kick-off.
The result? An absolutely electric atmosphere! The final installations at both Accor Stadium and Suncorp Stadium not only met but exceeded the NRL's expectations.
We saw increased fan engagement, heightened brand visibility, and a truly unified game-day experience. The client was genuinely pleased with the quick turnaround and the professionalism our installation team brought to the project.
Being a part of such an iconic Australian event is something we at Look Group are incredibly proud of. It perfectly showcases our ability to deliver comprehensive visual solutions that don't just fill a space, but transform it into an unforgettable experience.
Ready to make your next event legendary? Contact Look Group today to discuss your vision.
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